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We use cookies for a variety of reasons detailed below. We will also share how you can prevent these cookies from being stored however this may downgrade or ‘break’ certain elements of the Site’s functionality. This document describes what information they gather, how we use it, and why we sometimes need to store these cookies. The partnership means that Sorare now has the majority of the top 100 football clubs in the world under license, including global clubs such as Liverpool FC, FC Bayern Munich, Paris Saint-Germain FC, and Juventus FC. The partnership opens up a new revenue stream for Laliga clubs by creating an entirely new licensing category: NFTs. Sorare’s next-generation gaming experience will help LaLiga and its clubs to xpand their international brands by reaching new audiences of fans, including crypto enthusiasts in the US and Asia, where Sorare is growing strongly, and fantasy garners across the globe. Through the collecting, owning and trading of limited edition digital collectibles, Sorare has created a unique game experience where users can own their game, build real-world connections and protect and control their assets in a secure space. Sorare’s combination of NFT technology with sports cards and a fantasy game is the leading next-gen offering within football, and backed by football legends including Gerard Pique, Antoine Griezmann and Rio Ferdinand. Sorare cards are NFTs, meaning each card is unique, scarce, and its ownership can be publicly verifiable via the blockchain. We ore very proud that they hove become our first ever league partnership, and we ore looking forward to working together in the years ahead.” “LaLiga is one of the best leagues in the world, home to some of the most exciting clubs and footballers on earth. “This partnership isn’t just a sign of Sorore’s growing leadership in the NFT sports space, it is a major signal of intent by the sporting world that it sees Sorore’s unique ability to connect fans with sports through NFTs as a crucial part of their plans for the future. Nicolas Julia, CEO and co-founder of Sorare commented: “NFTs are the future of global sports fandom because they allow fans to come together and to feel ownership of the sports they love. This partnership with Sorare, the most exciting sports NFT projects today, enables us to reach new audiences globally and gives existing fans additional ways they can get involved with the players and the clubs they love. commented: “At LaLiga we are always looking for innovative ways to offer our fans new and exciting experiences and to broaden the appeal of our competition, the greatest in the world.
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which covers both LaLiga Santander and LaLiga Smartbank, is a significant development for LaLiga as it moves into the NFT space for the first time, highlighting the global interest in the fast-growing NFT card space which has sold more than $130M in cards this year.
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